Sponsorship Resume: How to Get Noticed in Racing

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Getting noticed in the racing world is an aspiration of most if not all racers. Certainly if you haven’t earned podium positions at major races, you may wonder how you could possibly get sponsors. However, having a top notch resume can help you do just that.

Don’t worry …I know writing a resume can be intimidating. When I first started creating racing resumes, it seemed overwhelming mainly because I didn’t know where to start. But if you follow these basic guidelines, you’ll easily be able to create a resume sponsors will react to.

Custom Sponsorship Resume

First of all, there are a few businesses online that will make you a custom resume. Although the designing is left up to the business, you will still have to provide all the content. Most of these businesses charge somewhere around $125.00 for this service.

The Badash Life website offers resume templates that you can purchase and fill in the content yourself. Not only is this significantly cheaper ($10.00 per template), but you can leave some of the designing up to you.

What is the Purpose of a Racing Resume

A racing sponsorship resume basically serves the same purpose as a work resume. Potential sponsors use a racing resume to learn more about the racer.

First of all, sponsors want to see that you will represent their brand appropriately. Certainly take some time to think about this. Your resume should specifically detail how you plan on representing their brand. Likewise, your resume will tell the sponsor who you are and what you’ve accomplished.

Sponsorship deals are prospective advertising for the business. Therefore, most sponsors require that the racer post frequently on social media. For instance, frequent Facebook and Instagram posts can give the sponsor extra exposure they wouldn’t have otherwise.

What to Include On Your Resume

Although racing sponsorship resumes serve the same purpose as work resumes, they do not look the same. Typically employers prefer a basic black and white resume with no photos included. Racing resumes are usually quite flashy incorporating one or more photos into the design.

Most importantly, let’s talk about the specific information that should be included. There are certain topics that should be included somewhere in your one page resume design.

Resume Sections:

• Full name – Please use your full name. Nicknames are not appropriate.

• Contact information – Include your physical address, email address and phone number where you can be reached.

• Personal stats or Bio – In this area, you’ll put what type of bike you ride, your racing classes, academic information, height, weight, etc. If you feel certain information is too personal, just don’t include that info.

• Background Information – Some people choose to put this section in their resume. Others use a cover letter to display their background info. Regardless, give a brief description of yourself. For example, you can list some hobbies, something unique about yourself and how you plan on representing the brand. Remember that you want to stand out so add something interesting if you can.

• Accomplishments / Racing Highlights – When you decide what you want in your “Accomplishments” section, make sure you are self complimentary. In other words, you’re trying to make yourself look good. Pick several of your top races or race series results to fill this section. National, majors and featured events should always be listed.

• Social Media Accounts – Like I mentioned previously, sponsors want to know that you’re getting their name out to the public. Many brands require you to not only post to social media, but also tag the brand and add applicable hashtags. If you have nice looking social media accounts, you are adding value to sponsors.

• Pictures – Adding pictures to a resume is not the norm. But adding them on sponsorship resumes definitely is necessary. Have at least one action photo on your resume as well as a head shot.

Getting Your Resume Out to Sponsors

Once your resume is complete, the final step is to get it out to your sponsors. Start by coming up with a list of potential sponsors. My kids are pretty particular about what gear, goggles, boots, etc. they prefer. Be confident in your choices, especially if you’ve been sporting their gear for a while.

After you have a list, use Goggle or their website to find the email address (or physical address) for the individual that heads up sponsorship opportunities. Send your resume in an email with a nice cover letter introducing yourself written in the body of the message. If you want to take your resume to local businesses, print out a high quality copy and hand it to them personally.

Once your emails have been sent and your resumes handed out, now it’s time to wait for the deals to come in. Keep in mind that many brands start their sponsorship window in late fall each year. Good luck in your sponsorship endeavors!!

Once again, check out my shop for resume templates you can fill out yourself!! See you at the track! Thanks for visiting Badash Life and make sure to sign up for email updates on your screen ❤